Simply Smooth Shampoo is infused with Keratin to help prevent breakage, this moisturizing daily wash gently removes build-up on hair & scalp. Adds renewed strength and gently smoothes and softens the surface of the hair. Plant extracts help reduce frizz and fly always leaving the hair with a silky and shiny appearance. Free of sodium chloride. Safe for use on chemically and color treated hair. Sulfate Free.